This month all of our web design trends have a common theme – imagery. Whether it’s seasonal or just coincidence, there’s a shift in the styles and types of images on many designs right now. One thing that might push these design trends is a relaxation of COVID-spurred rules worldwide or even fatigue from the pandemic.
Here’s what’s trending in design this month.
1. Little Images Everywhere
The jury is still out on whether we love or hate this design trend – tiny images (and videos) everywhere.
The thing that’s nice is there is a lot to see and interact with. The thing that’s challenging is that these designs can feel a bit unbalanced and all over the place.
Most of these designs feature four or more images or videos at a time. That can be a lot for a user to digest when we are accustomed to having just one thing to look at in the hero area.
Those four or more images then include all of the other user interface elements that you would expect on the page – navigation, large headline, secondary text, scroll, or engagement interaction. It can be a lot to decipher.
Tokyu Garden City does it with a mix of still and moving images with sliders and other animations. The images are always changing and moving, and there’s constantly something new to look at with movement at the top and bottom of the screen.
Buro Jantzen takes the tiny image idea to an extreme with ten images on the homepage. And every one is smaller than a postage stamp. There is a cool effect that happens with each image though. On hover, the small image pops into the large black box at a size where you can really see the photo.
Oliver Guy uses a combination of video images on his website, which makes perfect sense for his industry of drone photography. There’s some interesting hover animation happening that allows you to see additional video clips without leaving the homepage. The contrast of small video on the white background makes this design easy to understand.
2. Big Detail Photography
Photographic details in all their glory. Images and elements that are so in your face that you can see every detail. That’s majorly trending in website design.
Big detail photography and videography is one of those image trends that can be so visually interesting that you can’t look away. It has other benefits, too, such as facilitating decision-making for e-commerce or helping someone better understand what an item is or the overall messaging.
Each of these examples shows something larger than life-size.
Karak creates ceramic tiles. The primary background image is so big and with such detail that it almost only serves as texture for the design. But it is paired with a smaller image and video that pull everything together for a complete understanding. The big detail image is beautiful and exciting and provides an extra layer of information.
Wuillemin Fleuristes features an off-balanced hero image with a large floral detail. What’s interesting about this design choice for a detail image is that it is the only image on the screen and partially obscured by a tinted box and text element. The overall design draws the eye but may leave the user wanting to see a little more of the image.
Horage pushes its watch in your face with motion in a video that zooms the product closer and closer into view. The combination of detailed video with very little text is a bold choice for e-commerce and might work because this item is still in the preorder phase. Detailed imaging is designed to help create a desire for the product.
3. Big Faces are Back
After two years of not having that many faces in design projects, designers are going big and bold and showing people again.
One of the reasons we haven’t seen as many faces in design projects is because there was concern over how to show people – masked or maskless, alone or in crowds – and it caused more concern than was worth just going another way.
But projects with big faces are back in a major way. And it’s refreshing to make virtual eye contact again.
There are plenty of ways to do it, as outlined in each of these examples.
Glassbox Media uses a full-screen oversized video on the homepage. You can see the subject’s eyes and feel engaged with the person on the screen. She seems happy, and the size and scale of the face make you feel almost like you are in a room with her, ready to have a conversation.
Reamarie uses smaller still images with tight crops to bring you into the faces on the screen. There are more, bigger faces throughout the scroll as well so that the user feels connected to the people and product. Even if an image isn’t super large, a tight crop can make it feel bigger and create the same level of engagement as something that has more size on the screen.
Recruit Holdings Co. uses a trio of people together, happy and smiling, to establish a connection with website visitors. The entire design features similar images throughout and makes you feel like you want to be a part of what they are offering. Note that the people are close together and without masks; that’s a culture shift we are starting to see in a lot of imagery.
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But, sometimes, life happens and you have to work alone on a project. Be it a specific technology, budget reasons or something entirely else, it doesn’t really matter. Working alone doesn’t mean it’ll suck or be really stressful if you keep yourself in check.
I worked on a couple of projects as a solo frontend developer, but I rarely had the feeling like I couldn’t do it or that I maybe didn’t learn as much as I could have. If you “act” like there is a whole team involved (or that someone new will be joining you on the project), that can force you not to take shortcuts and do everything properly.
Don’t be lazy
Avoid shortcuts
It’s really easy to skip a couple of steps when working alone because, honestly, is anyone going to notice? The answer should be yes, you’ll notice it!
Opening a pull request that will be merged to master immediately might seem illogical, but having everything consistent will surely help you out in the long run. On top of that, you might notice something wrong when you’re doing a once-over.
Keep your code neat
Keeping your code neat is something you also shouldn’t skimp out on. Linters, prettiers and everything else should be setup as if you were in a team!
Be your own QA
Writing tests is a no-brainer. It’s always a great relief knowing that stuff works even after a refactor. Not having to constantly think about that will allow you to focus on more important things! That shouldn’t change even if you’re working alone.
Documentation!
It might be boring, but if you don’t do it, nobody will. At a first glance, it doesn’t seem important since you’re the only one that will be reading it. I can tell you that I know for a fact that the future you will thank you for it. It’s unrealistic to expect you’ll remember every little detail, even though you’ve written everything yourself. Having a good documentation means that some of the mental burden can be relieved because you can refer to it at any time.
Heck, something might even change within the project and your new teammate will be even faster with the onboarding.
Ask for help
Collaborate with other frontend developers
I have the benefit that there are other brilliant teammates on other projects. They might not know the domain of my project, but they can offer technical help if you explain it to them. Try to make it easy for them to understand it, and I’m sure that you’ll get new insights. The same goes for asking for help online. Just because you’re alone on the project doesn’t mean that you have to do everything by yourself.
If you have work colleagues, it’s not a bad idea to assign them on a pull request once in a while. You might be surprised how tunnel-visioned you can get!
Learn about the domain from backend
If there’s a backend, I’m sure you can discuss domain issues with them, as well. They probably know a lot and it’s a good idea to double-check with them. You might learn about something you weren’t aware of!
Improve wherever you can
Now that you’re alone on the project, you can do anything to improve your development experience. If there is a task that needs to be automated, why wouldn’t you automate it? If you can get the budget for it, you’ll save time and you’ll learn something new. This is a great opportunity to make up for not learning from your teammates. Something that a senior colleague always set up can now be done by you. It might seem daunting if it’s out of your comfort zone, but hey, how else are you going to learn?
From personal experience, these situations taught me some skills I would rarely have the time to research in other projects.
By sticking to these tips, I’ve been able to maximise my learning and do quality work as much as I could. Not having a teammate doesn’t mean that you really have to be isolated from everything else. And, who knows, you might even get someone working on a project by your side so you want to be proud of what you’re capable of doing all on your own, right?
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